“So, I think over time, you will continue to see us pick up more space with each of our key national retailers.”

In context

“necdotally as well as in some of the data we see. We are picking up many more Millennials, Gen X. I am particularly excited about our efforts against Hispanics. We over-deliver, over-index among Hispanics, and we have a number of different initiatives to even bring more of them in. So, you see a pretty broad-based approach in terms of bringing consumers because we find that when a consumer gets their hands on e.l.f. and sees the quality of our products and the prices, they stick with the brand and so very bullish on continuing to pick that up. And then on from a shelf standpoint, you are right, we have still a massive opportunity. Even Target, our most developed national retailer, we are not the biggest brand from a space standpoint. There are a number of brands that have much more space. So, I think over time, you will continue to see us pick up more space with each of our key national retailers. But the way we pick that up, I think, is important. Our focus, first and foremost, on productivity, always results in retailers awarding us more space. One of my favorite examples from this past year is we grew our Ulta Beauty business, over 70% without any additional space. And so it speaks to when you see that level of productivity, we talked Ulta is rewarding us with more space in the fall as the CVS and Walgreens, which have plenty of more room to go. So, I would say we will continue to pick up more space. It’s just a natural outcome of the productivity, innovation and consumer profile we have. But as long as we stay focused on driving very strong productivity growth, and I think it’s been a great formula for us to get these sequential wins. And then the last part of your question, wh”