“But the other piece at the end of this year, if it ties back to your first question, we have a wall of good customers who are receiving a promotional rate today that are going to roll to a retail rate at $29.99 and stick.”

In context

“the second half of 2023, which I think is consistent with what we said before and end the year at growth levels that are more consistent with where we were – with where we’ve been previously, which is largely flat. So I do think that as we go through the year to – in line with what we’ve said, the business continues to become more efficient, and we continue to expect to be able to operate it more efficiently and generate and generate growth from them. Chris Winfrey: And I’d just add two quick things to that, Doug. One is on the cost side, if you think about all the OpEx and the CapEx investments that we’ve talked about, it’s really setting us up for a prolonged multiyear period of continuing lower cost to serve for customer relationship which will benefit our cash flow for years to come. But the other piece at the end of this year, if it ties back to your first question, we have a wall of good customers who are receiving a promotional rate today that are going to roll to a retail rate at $29.99 and stick. So you not only got the cost side that starts to lap the prior year investments, but you also have the revenue side that starts to kick in at the fourth quarter of this year, and that just gets better and better as we go. Doug Mitchelson: Yes. Thank you both. And thanks for the rural disclosures as well. Jessica Fischer: Thanks, Doug. Tom Rutledge: Thanks, Doug. Katy, we will take our next question, please. Operator: Thank you. Our next question will come from Ben Swinburne with Morgan Stanley. Your line is now open. Ben Swinburne: Thanks, good morning. I guess for either of you, just wanted to hear more about the kind of process of accelerating those rural build-outs. I think you talked about – I think it was March relative to the full first quarter. Is this the kind of – is it a simple”