“Yeah. I think that's right. And if you think about how that translates into you know, something like cost to service customers, like, ultimately, I expect that to service customers to be slightly down over the year. In the year versus last year.”

In context

“little bit faster And, you know, how do you balance that with efficiencies that you could potentially realize? Thank you. Christopher L. Winfrey: I think Jessica can chime in for a second. But if you know, strategically, if you step back we've made the investments. So if you think about the place we're coming from, we've made the investment by keeping our pricing low We've made the investment by having a fully US-based in-source sales and service capability across the country. We've made the investment in our technology platforms And so that gives us the ability to have increasing efficiency through the business and still be able to innovate and develop new products along the way and to be able to manage both your foot on the gas and foot on the brake at the same time. Jessica M. Fischer: Yeah. I think that's right. And if you think about how that translates into you know, something like cost to service customers, like, ultimately, I expect that to service customers to be slightly down over the year. In the year versus last year. But a big chunk of that is related to improvements in operating efficiency, and in the way that we utilize technology to make our services more efficient. I guess top of that, you know, in marketing and resi sales, last year, we had seen some substantial growth in the year over year I expect that to be meaningfully slower this year than what we saw last year, largely related to of investment that we already made sort of bringing the expense rate up and then changes that we've made that I think Chris talked quite a bit about inside of last quarter. To really try to find the right way to drive our message into the marketplace. And to do so efficiently. And so I think with those you know, we believe in our ability to generate EBITDA growth while still doing the right things for the business.”