“As a result, we expect to see a significant increase in the number of acres covered by See and Spray technology in the 2025 season.”

In context

“tably up nearly 50%. And while you noted that the adoption of some of our latest technologies has exceeded expectations, we're also continuing to see significant growth and adoption of some of our more established solutions during this downturn, as farmers seek ways to enhance productivity and improve margins. For example, the adoption of ExactApply technology on model year 2025 sprayers increased by over 10% year-over-year, reaching a nearly 80% take rate in this year's early order program. On See and Spray, as John mentioned, we covered over one million acres in 2024, but just a few hundred units in the field. For 2025, across both factory-installed options and retrofit precision upgrades, we have currently taken over one thousand orders for new See and Spray Premium and Ultimate units. As a result, we expect to see a significant increase in the number of acres covered by See and Spray technology in the 2025 season. Cory Reed: Exactly. When you have technology that you know is going to save money for your customers, you want to get that solution in their equipment as quickly as possible. We recognize this is a revolutionary technology that requires our customers to invest time and effort to transform their crop care programs, but we also know that, typically, when we have a customer see it work in their field or in their operation, they see the value. Our goal is to enable more customers to experience the impact of our See and Spray technology by leveraging a different business model to unlock that value, which is more crucial than ever in the current macro environment. Josh Jepsen: Cory, this is Josh Jepsen. Maybe one thing to add on to that. There's been quite a bit of discussion about our pay-per-”