“So that domestic yield strategy has really structurally allowed us to increase that per capita spending meaningfully without having to rely solely on raising ticket prices, and we don't see any end in sight for that.”

In context

“isitation. But we're controlling our attendance, as Christine mentioned in her comments, using our reservation system to optimize the guest experience. But that domestic yield strategy, and we're also seeing it in Paris, is really exceeding our expectations. If you remember, last quarter, we mentioned that we had some high hopes for it, but we were seeing well above what we had anticipated. While I'm happy to say that in Q2 or even, as you say, we're lapping those numbers again even higher. So we're very, very encouraged by the continuation of the trends that we're seeing in terms of the number of people. For example, that sign-up for Genie+, plus the willingness to come to our parks with our balanced reservation system, which really helps us sort of manage our price per day, if you will. So that domestic yield strategy has really structurally allowed us to increase that per capita spending meaningfully without having to rely solely on raising ticket prices, and we don't see any end in sight for that. Christine McCarthy : Great. Ben, your question on net adds for the second half of the year, we still do expect an increase over the first half. However, the first half came in better than expected, so that delta that we had initially anticipated may not be as large. But we still do expect an increase in the second half to exceed the first half. Operator: Michael Nathanson with MoffettNathanson. Michael Nathanson : I have 2. First would be, Bob, it seems that the equity markets are now focused on kind of the cost to achieve subscriber growth and maybe not just focused on the sub numbers as much as the cost to achieve. So I wonder with you, given the rising content costs you're seeing in things like sports and competition around the globe, how do you measure maybe the need to drive sharehol”