“But we expect the ad tier to be popular and we also expect some people to want to stay with ad-free.”

In context

“alluded to, the advertising demand since the launch of Disney+ is great. And we think that by taking a conservative approach in terms of that ad load upfront, it will give us the ability to expand if we need to and not have to go the other way, which I think would be a much bigger deal. Christine McCarthy: And the only other thing I'd add to that Michael is based on our Hulu experience that even current subscribers who have ad-free may choose to stay at the same price point with ads. The Hulu ad-supported tier has more subscribers than the ad-free. In fact, it's well over about – it's about two-third. And that's something that we can't anticipate that we'd have exactly the same behavior because it's a different demo that has Disney+ versus Hulu but that's the best indication that we have. But we expect the ad tier to be popular and we also expect some people to want to stay with ad-free. Alexia Quadrani: Thank you. Next question? Operator: And that question will come from Jessica Reif Ehrlich from Bank of America. Please go ahead. Jessica Reif Ehrlich: Thank you. Maybe switching gears a little bit to sports. Can you give us your thoughts on what the structure of an NBA renewal might look like? Would it be different? And in the past you've mentioned participating in sports betting. You have the best brand name. Can you maybe elaborate a little bit on timing of what you're thinking? And then just a follow-up to some of the comments. Just on – you launched a new cruise ship. Can you talk about what you're seeing in terms of cruise demand overall? Bob Chapek: I think you want to divide yourself. Okay. I'll talk about the MBA first. As you know, we've had a great history with”