“We expect that Hulu and Disney+ will result in increased engagement, greater advertising opportunities, lower churn and reduced customer acquisition costs, thereby increasing our overall margins.”

In context

“lly and we have just introduced new tools that will make this an even more attractive platform for advertisers, much as we've done with Hulu. And speaking of Hulu, we were pleased to announce last week that we will acquire the remaining stake in Hulu held by Comcast, which will further Disney streaming objectives. We remain on track to rollout a more unified one-app experience domestically, making extensive general entertainment content available to bundle subscribers via Disney+. That includes critical and audience favorite like Hulu's Only Murders in the Building. The Bear, Abbott Elementary, as well as titles from our extensive content library built over decade, including adult animation stand-up like Family Guy and long-running hit series like 911, which is moving to ABC for Season 7. We expect that Hulu and Disney+ will result in increased engagement, greater advertising opportunities, lower churn and reduced customer acquisition costs, thereby increasing our overall margins. We will launch a beta version for bundle subscribers in December, giving parents time to set-up profiles and parental controls that work best for their families ahead of the official launch in early spring 2024. Also, we have additional opportunities for improvement in our streaming business that will come from implementing stronger standards around account sharing, although given the timing of our planned rollout, we don't expect a meaningful impact until 2025. Now that we have realigned our pricing and marketing strategies focused aggressively on getting the technology right, merged our creative and distribution teams and restored creative excellence is our singular motivating priority with the content we create, we are bullish about the future of our streaming business. And as you cons”