“we believe demand for our internal combustion and our hybrid portfolio will be durable with the window of growth in Ford Blue potentially longer and richer than most expected”

In context

“nd we can adapt to the market fluctuations real time, and you've seen this with both the Mach-E and the Lightning as we are adding enormous capacity to meet pent-up demand. We are optimizing for the long-term value creation. More than 60% of Mach-E and half of Lightning customers are new to Ford. These new customers have significant lifetime value potential beyond because of the shippable software. But we are disciplined as we grow, and we won't bear an unlimited cost to acquire those customers and build our install base. In line with that, we are now targeting to reach 600,000 annual production units of EVs by next year, and we maintain flexibility on where we reach when we reach two million total EV global capacity because we are balancing growth, profitability and returns. At the same, we believe demand for our internal combustion and our hybrid portfolio will be durable with the window of growth in Ford Blue potentially longer and richer than most expected. We've proven we can design and develop popular vehicles that stand out from the competition irregardless of their propulsion, and we made sure Ford is profitable as we move through this ICE EV transition. So let me cover a few highlights for each of our business segments. The appeal in pricing power of Ford Blues, iconic vehicles, those Mustang lineups, the Maverick, the F-150, the Explorers, all those cool, new derivatives from Ford, boy, these products remain strong. Ford was America's number one brand in the first half of this year. Also in the first half of this year, our best seller, F-150, by the way, 100% built in the U.S. that our competitors can't say, grew almost three times the rate of the overall pickup truck market. We expect our pricing and revenue to continue in the second”