“we will continue to shift more investment to fuel Ford Pro's growth and press our advantage with full flexibility between EV and ICE”

In context

“ng demand for our flagship work product is going to fuel our earnings growth for years to come. And our brand business also continued to grow in the quarter. And that's before the launch of the all-new version of Ford Pro's other key profit pillar, the one Transit in Europe. Our share of the U.S. 127 commercial truck and van market is over 40% this year so far. That is twice our nearest competitor and brand, twice. And it's a similar story in Europe, where the Transit franchises help make Ford the top-selling commercial brand for 8 years in a row. Ford Pro has all the attributes of the business that is difficult to disrupt. Our combination of services, software, dominant product, dominant market share, upfitting and large dealer physical repair work will not be easy to match. Accordingly, we will continue to shift more investment to fuel Ford Pro's growth and press our advantage with full flexibility between EV and ICE. So now let's get to the big change in our industry. And it happens to start including with Ford Pro because Ford Pro is at the forefront of this biggest change, the digital transformation, going to software and services as a differentiator. We already have over or about 550,000 subscribers, paid subscribers and service subscribers, and Ford Pro is 80% of those. We are already seeing 50% gross margins on today's software services. For example, telematics, where customers are now paying $20 a month, and that's before we even introduced our fully-networked architecture in the new vehicles that launched just in the year or 2. Moving to the next profitable software segment. Since launch, BlueCruise customers have traveled nearly 1.4 billion hands-free hours across North America, and that is a”