“Despite the dynamic environment, we remain committed to delivering 8% EBIT margin target in 2026, and we have a real strategic benefit.”

In context

“we added capacity for both Manati and the F-150 lighting. Contribution margin and EBIT margin were both negative with pricing and volume pressures intensified, and that's impacting all OEMs. Given the rapid and dynamic gain on the pricing environment, we no longer expect to see contribution margin breakeven for our Gen 1 products this year. One of the primary benefits of Ford's industry-leading reporting transparency, product leadership and customer insight is that we can quickly react to market reality. We know that once a customer chooses an AV brand, they stick with that brand over time. So as we make pricing decisions and assess customer acquisition costs, we're not only weighing the immediate impact on profitability but also how this translates to the lifetime value of that customer. Despite the dynamic environment, we remain committed to delivering 8% EBIT margin target in 2026, and we have a real strategic benefit. Our second-generation products are being developed to complete with all new digital architecture. So while the path to sustainable profitability may not look quite the same as we previously thought, we're confident in our ability to deliver through a more efficient product design, cost efficiencies and growth in software and services, which will continue to accelerate. Now as we've demonstrated over the last several years, we will continue to be laser-focused on disciplined capital allocation and ultimately delivering a leading and profitable EV footprint that provides us with the flexibility to scale by based on customer demand. Now Ford Pro. Ford Pro's results, they continue to accelerate, demonstrating the power of our portfolio. For this quarter, Ford Pro delivered a 28% increase in r”