“With continued strong demand for our leading products, we are targeting EBIT between $8 billion to $9 billion, driven by continued growth and favorable mix, partially offset by moderated pricing.”

In context

“arket reality. Our 2024 outlook also assumes -- a flat to slightly higher SAAR in both the U.S. and Europe, and our planning assumption for the U.S. is 16 million to 16.5 million units, Nonrecurrence of the UAW strike, full year of our all-new Super Duty driving both positive pricing and mix in Ford Pro, industry supply and demand normalizing. Now from a planning perspective, we are assuming lower industry pricing of roughly 2%, driven by higher incentive spending as we move through the year. We expect this to be partially offset by top line growth from the launch of our new products. In addition, we're assuming a $2 billion benefit from cost reduction initiatives that offset higher labor and product refresh costs. Within the segments, we expect Ford Pro's strength will continue unabated. With continued strong demand for our leading products, we are targeting EBIT between $8 billion to $9 billion, driven by continued growth and favorable mix, partially offset by moderated pricing. For Model E, we expect losses to widen to a range of $5 billion to $5.5 billion, driven by continued pricing pressure and investments in our next-generation vehicles. We expect our first-generation vehicles to improve their profits throughout the year. Ford Blue, EBIT to be about equal to last year at $7 billion to $7.5 billion, reflecting a balanced market equation, including the impact of our all-new F-150. We also expect costs to be flat as we offset higher labor and product cost with efficiencies. And we expect Ford Credit's EBT to be up slightly year-over-year to about $1.5 billion. Now taking a step back, our performance last year reflects the positive momentum of our Ford+ plan. Capital discipline is driving the right global footprint, portfolio of products and consistent cash gene”