CLAIM #23949 · Ford Motor Company (F) · 2024Q2 earnings call · Jul 24, 2024 · due Dec 31, 2025
“We are targeting $1 billion of revenue next year for our software.”
Jim Farley · CEO
In context
“isplay in our new Nautilus. This experience is really a differentiator in the luxury space with Google Maps and Google Assistant and enhanced carplay. Our sales have surged for Nautilus 48%. We now have much younger customers. And the biggest application for this technology is BlueCruise and ADAS. It's a leading hands-free driving technology in America, we believe. We now have 415,000 enabled vehicles on the road. That's a 25% increase in one quarter. We have 213 million miles, three-million-plus miles of hands-free driving now since launch. To better dimension our progress of software technology and services; in the quarter alone, total company paid subscriptions grew 40% to over 765,000 paid subscriptions. Our integrated service revenue is now on track for double-digit growth this year. We are targeting $1 billion of revenue next year for our software. This revenue has gross margins of 50-plus-percent, which drives significant operating leverage and improved capital efficiency. Now the major part of this new software business is actually Ford Pro, so let me touch on that. The foundation of Pro is really simple. It's our vehicles. A robust and fresh lineup, the freshest we've ever had at Ford of ICE, hybrid and EVs, including the all-new Super Duty, the all-new Ranger globally, the all-new F-150 that has just finished its launch, the all-new custom Transit in Europe, and our two small vans in Europe, the new Transit Connect and Courier, and the new extended-range two-ton electric Transit we sell in both Europe and North America. Now what these brand -- these brands and vehicles are seeing is resilient revenue streams based on a much long”
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SEC filings for F ↗ · Claim quote is verbatim from the 2024Q2 earnings call.