CLAIM #23954 · Ford Motor Company (F) · 2024Q2 earnings call · Jul 24, 2024 · due Dec 31, 2026
“Pro is on track for software and physical services to contribute 20% of our EBIT by 2026.”
Jim Farley · CEO
How to check this claim
Look at: Software and physical services contribution to Pro segment EBIT, as percentage
It came true if: Software and physical services >= 20% of Pro segment EBIT
Where: Company-disclosed Pro segment financial breakdown (10-K / earnings call commentary)
In context
“ar-over-year. Growth will be led by Elite base, the largest and most capable of the service base for Pro, which will more than quadruple this year to 1,300. We are now on track to increase our mobile service units by 45% to 2,500 service trucks and vans. That's 10% of our entire physical network. Mobile service network is incredibly important competitively. None of our competitors offer this kind of scale. We address many repairs, limiting our downtime for our customers. We service multi-make fleets, which helps us with our share garage unlike our competitors. And global mobile repair orders that generated from this fleet is up 115% in the quarter. Our focus on software and physical service expands the moat for Pro, while helping our customers improve productivity and grow their business. Pro is on track for software and physical services to contribute 20% of our EBIT by 2026. On quality, we're making progress with our latest vehicles. Ford jumped 14 points in the latest J.D. Power's 2024 U.S. Initial Quality survey. We went from 23rd in the industry to ninth. Bronco Sport is now named the best small utility in initial quality, outperforming 18 competitors. Our launch in initial quality are leading indicators for warranty in the future and we expect to see benefits in the future. We did see warranty cost increase in 2Q, of course, tied to new technologies, FSAs and inflationary pressures for the cost of repair. We expect technology-related warranty costs to now normalize, as technology matures and we deploy that great OTA capability to address known issues. We are confident we are on the right trajectory with a very clear and non-negotiable mission at Ford to d”
Verify independently
SEC filings for F ↗ · Claim quote is verbatim from the 2024Q2 earnings call.