“We expect losses of $4 billion to $4.5 billion for Ford Model e.”

In context

“roughly flat, enabled by conquest sales and a diversified channel mix, which we believe to be well balanced at roughly one-third large corporations, one-third SMB, and one-third government and rental fleets. We still see untapped demand for crew cab and diesel Super Duty, and most of our contractual deals for the year have already been agreed to. Ford Pro continues to improve its durability by growing its mix of profitable software and physical services globally, through precision customer targeting, demand generation initiatives, and Pro-specific solutions. While Pro's underlying business continues to strengthen, we expect 2026 results to be dampened by the near-term impact in Novelis, ramping Oakville to bolster Super Duty capacity in Canada, and a tougher regulatory climate in Europe. We expect losses of $4 billion to $4.5 billion for Ford Model e. This reflects about $1.6 billion of improvement in Gen one products driven by lower U.S. volume and cost savings from restructuring the business. These savings will be partially offset by around $600 million in higher Gen two costs as we near the launch of LFP batteries in Marshall, Michigan, and our UAV platform in Kentucky, along with roughly $400 million in startup costs for Ford Energy. The team is aggressively working on additional Gen one cost reductions in ways to further optimize the market equations in the U.S. and Europe. We continue to target Model E reaching breakeven in 2029. For Ford Blue, we expect EBIT of $4 to $4.5 billion, reflecting improvement in the underlying business as we recover from Novelis, favorable mix as we lean into our revenue and profit pillars, and contin”