“Well, the primary factor is actually AUR, which we just outlined. So if you think about pressure going from the beginning of the year in Q1 of 2 percentage points to sort of falling to zero by the end of the year.”

In context

“have from Q1 to Q2, so you'll have about 1 percentage point of pressure in Q2, it'll have again in Q3 and then in essence, be going in Q4. So you asked the question about margin. I think that is a point with respect to shape of the year that is important to put out there. Chuck Grom: Great. Thanks very much Richard. Richard McPhail: Thanks. Operator: Our next question comes from the line of Steven Zaccone with Citi. Please proceed with your question. Steven Zaccone: Hey. Good morning. Thanks very much for taking my question. I want to follow-up on Michael Lasser's question. Can you just help us understand what drives the second half improvement in same-store sales, just given the fact that the first half has been a little bit softer here with this delayed start to spring? Richard McPhail: Well, the primary factor is actually AUR, which we just outlined. So if you think about pressure going from the beginning of the year in Q1 of 2 percentage points to sort of falling to zero by the end of the year. That's really the majority of the arithmetic with respect to the year. Steven Zaccone: Okay. And then to follow-up on gross margin, maybe it's a question for Billy. Spring Black Friday did well. We did notice there was a new spring sale from an online-only competitor. Do you think the promotional environment is changing at all, I guess, especially on the DIY side of the business as you try to compete for that customer? Billy Bastek: Yes. So I'll speak to the promotional piece and thanks for the question. Listen, it's – we're in a very rational market and it's important to note that when we do events, we do events to drive excitement, to drive foot traffic in certain times of the year, no different than most folks do a Black Friday event, but we're doing that to drive excitement, bring val”