“I think the way to think about it is we're going to continue to see ARPU growth into the future, and a lot of it will come from the assisted segment.”

In context

“ere we may increase price based on the leverage that we see in the marketplace, which is primarily in our assisted offerings. And those were some of the adjustments that we made last year. And as we look into this year, we actually feel very good about our do-it-yourself platform lineup. And really, our biggest leverage is going to come from accelerating what we're seeing across the TurboTax Live platform, which is really where the growth is coming from. It's really where the ARPU comes from, and it's where our biggest opportunity is with a $20 billion TAM in front of us. And of course, overtime, opening up an additional $10 billion TAM with business taxes. So that was really the intent and the logic behind why ARPU was probably a little bit slower growth last year versus prior years. And I think the way to think about it is we're going to continue to see ARPU growth into the future, and a lot of it will come from the assisted segment. And that's really part of our plan that we're executing against this coming year. Operator: Your next question will come from the line of Brad Zelnick with Deutsche Bank. Please go ahead. Brad Zelnick: Can you guys hear me? Sasan Goodarzi: Yes. Perfect. Brad Zelnick: Great. Sasan, you guys are always very transparent, great disclosure. And my question is maybe a little bit bigger picture. Can you talk about the opportunity to open up and externalize into its platform services to third parties for developing their own apps with live expert functionality, rich data services, money movement perhaps, and the things that are making you so successful? Sasan Goodarzi: Yes. Absolutely. Great question. This was actually at Investor Day one of our, what we call Horizon 3 ideas that we have invested”