CLAIM #32543 · Intuit Inc (INTU) · 2023Q2 earnings call · Feb 23, 2023 · due Oct 31, 2023
“I think we'll see the results of that in the next two to three quarters, where we'll start making a bigger impact in not only retaining our high-value customers, but also penetration in mid-market.”
Sasan Goodarzi · CEO
In context
“Mark, I would say that when you think about the priorities that we talked about in the focus areas, we are starting to see green shoots, and we started seeing green shoots a couple of quarters ago. And sort of the biggest one is conversion in paid. The one -- in addition to the initiatives starting to deliver green shoots that we are the most excited about is the work that we are doing to retain our high-value customers and to really penetrate in mid-market. This is really the same story that we talked about in mid-market with QuickBooks Advance, where our retention was actually not quite that high when it came to our high-value customers in QuickBooks. And we built a platform and really a team to focus on these mid-market customers. And that is really one that I'm very excited about, and I think we'll see the results of that in the next two to three quarters, where we'll start making a bigger impact in not only retaining our high-value customers, but also penetration in mid-market. And that's also in context of all the other things that we've talked about doing, which is campaign redesign, web redesign, first-time use, one-hour assisted onboarding and now what we just shared earlier in the script, which we said it's coming, and that is the Data Sync. The Data Sync is huge, because now it puts the customer data and purchase data all in one place, and it really puts the power of growth in the hands of customers in a way where they can't get that fuel anywhere else. And so, all these things take time, but we are seeing the green shoots. It will translate into faster revenue growth, sort of, in the coming quarters, which is, by the way, not embedded in our guidance, just to be clear, but we're excited about the progress that we're making. Mark Murphy: Thank you, very mu”
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SEC filings for INTU ↗ · Claim quote is verbatim from the 2023Q2 earnings call.