“expect to see kind of more focus and more investment behind keeping that up and working with retailers to make it simple for the consumers to get the credits when they return these reusable bottles.”

In context

“g and emerging markets. And so you have an intersection of a very important business imperative on affordability and the fact that ultimately, a refillable package is less likely to go to waste and has a lower carbon footprint. And so it really complements our world without waste ESG strategy where we're looking to create a circular economy around our packaging material. So the 2 intersect and give us 2 imperatives at both point in the same direction. And so we're very much looking to invest behind refillable packaging, making progress in gaining in mix in Latin America, also been driving that in parts of Africa. We've even taken to experimenting with returnable glass in the Southwest of the U.S. And so we are very focused on this because it does work for both of these imperatives, and so expect to see kind of more focus and more investment behind keeping that up and working with retailers to make it simple for the consumers to get the credits when they return these reusable bottles. So very much an investment focus. Operator: Our next question comes from Andrea Teixeira from JPMorgan. Andrea Teixeira : James, just to conclude on pricing, you mentioned that you continue to monitor further inflation pressures and also alluded to potentially further pricing. Are you seeing -- I'm assuming you're seeing better-than-anticipated price elasticity. Do you see room for additional pricing perhaps in developed markets and in particular in certain clusters in the U.S.? And if not, any flexibility to protect the bottom line with SG&A efficiencies that you can highlight at this point? James Quincey: Well, clearly, I mean, I've talked about our approach to pricing several times. And that is going to lead to more -- I mean there are going to be more price increases depending on wher”