CLAIM #35351 · The Coca-Cola Company (KO) · 2022Q3 earnings call · Oct 25, 2022 · due Apr 25, 2023
“We expect inflationary pressures to continue, so we are leveraging all the levers of RGM at our disposal, including price, promotional intelligence and proactive mix management.”
James Quincey · CEO
In context
“f year-to-date innovations outside of the sparkling category. Our pipeline is robust and we are excited about their unique consumer propositions. For example, Coca-Cola Creations is providing bold on-trend flavors designed to build both with younger consumers. Ready-to-drink Costa offers new and exciting flavors with authentic, rich coffee and milk taste. We are also excited about the potential for Jack Daniel's and Coca-Cola ready-to-drink, which will launch in Mexico in the fourth quarter and is coming to a digital markets next year, including the U.S. in the spring through our agreements with Brown-Forman. This will give consumers a convenient way to enjoy the world's most popular bar cooler. Our innovations are designed with scalability in mind to further support our growth portfolio. We expect inflationary pressures to continue, so we are leveraging all the levers of RGM at our disposal, including price, promotional intelligence and proactive mix management. Our RGM capability is mining insights such as consumer motivations as well as category and customer opportunities, giving us a precise approach to package, placement and promotional investments. This drives trip conversion and value growth for customers. For example, in Japan, we are seeing strong results from our segmented approach. Instead of our key 500 ml PET pack for Fanta, we now sell one smaller 350 ml PET pack on the go and one larger 700 ml PET pack for home occasions. This dual pack strategy has increased beverage incidents by 9%. In Q3, retail value transactions and market share were all up for these packages. Our system is investing to grow our executional footprint, adding to what was already pervasive distribution resulting in availability of our products in nearly 2/3 of al”
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SEC filings for KO ↗ · Claim quote is verbatim from the 2022Q3 earnings call.