“And so we're likely to have to lean heavier on RGM in Europe in the next 12 months, backed up by the marketing, innovation and execution.”

In context

“ice on large packs in Japan in the third quarter. Actually, in the fourth quarter, we've been taking pricing on immediate consumption packaging in Japan. So I think we're going to see an opportunity to lean a little more on the RGM lever in Japan as we continue to engage with the consumer there. In Western Europe, clearly, the basic strategy of investing in marketing, investing in innovation, leveraging RGM and driving in-store execution and value for retailers has been working in Western Europe. As we go into the winter and going into next year, that's still going to be the push we make. The bottlers have got great momentum in execution. Of course, Europe is where there's more of the developed world inflation. Think commodities plus the devaluation of the euro, so that's feeding through. And so we're likely to have to lean heavier on RGM in Europe in the next 12 months, backed up by the marketing, innovation and execution. And then Latin America, a lot of work over the last number of years with the long-term relationship model. Bottlers there have good momentum. Clearly, it's one of our strongest regions. We lost a little share in the beginning of the year. They're very focused on getting that back, obviously, starting from a high bar. And I think perhaps, overall, it would be worth commenting that, obviously, in COVID, we took a number of what were difficult decisions at the time, slimming down the portfolio, changing the marketing model, changing the organizational model for the company. We've got that done and stood up. And I think now we're reaping the benefits of us being able to drive growth with a more agile organization ourselves, combined with really strong and aligned bottling partners. We've driv”