“we expect innovation to be slightly heavier on the packaging side, particularly to drive affordability.”

In context

“git growth in the U.S. So very pleased with the reformulation update. Of course, we continue to bring new marketing and new innovation to Coke Zero Sugar and it's going to be a big focus of what we drive going forward. On innovation, as it relates to 2023. I mean, yes, there will be a kind of bias shift in the mix of the innovation for 2023. If one of the imperatives remains affordability and to kind of anchor price points, at the low end of the actual dollar outlay, then clearly, package innovation takes a bigger role in that sort of environment, whether it be smaller packages, whether it be the returnable packaging. Big investments going in by the bottling system in returnable packaging to help the affordability strategy. So in a kind of purchasing power pressured year for the consumer, we expect innovation to be slightly heavier on the packaging side, particularly to drive affordability. But of course, that will also have its other side of the coin which is to try and ensure there are some perhaps more premium options for those that still have plenty of disposable income. Not everyone will have exactly the same effect in this period. So likely to see continued push, for example, in the U.S. on small cans or sleek cans to really stretching out the pricing ladder, not just putting all the bets on the affordable end. And we will continue with the brand and the product innovation. I don't know if you went to the NACS. There was a lot of innovation on show the Convenience Store Conference for the North America, there was a lot of innovation on display there, both package and product. And so we will be approaching '23 with a broad innovation agenda, but with some slight weighti”