“We believe we will get back to a balance, so call it 50-50.”

How to check this claim

Look at: Balance of price/mix versus volume contribution to organic revenue growth (or unit case volume growth versus concentrate/price-mix growth split, as disclosed by the company)

It came true if: Volume growth contribution and price/mix contribution to organic revenue growth roughly equal, i.e., each approximately 50% of total organic growth (within ~10 percentage points of a 50-50 split)

Where: Company earnings release / 10-K MD&A discussion of organic revenue growth drivers (volume vs. price/mix)

Verify independently

SEC filings for KO ↗ · Claim quote is verbatim from the 2025Q4 earnings call.