CLAIM #37887 · Lowe's Companies Inc (LOW) · 2021Q4 earnings call · Feb 23, 2022 · due Dec 31, 2022
“Eric, I think they're going to be fairly consistent. Our plan is fairly consistent in '22 versus '21.”
David Denton · CFO
In context
“couple of quarters, but we're going to extend this very, very recognizable and high-quality brand in the other home improvement categories that customers, I think, will be very excited about. David Denton: Rob, we're going to take one more question, please. Operator: The final question will be coming from Eric Bosshard with Cleveland Research. Eric Bosshard: Two things, if I could. First of all, the last 2 years have been relatively unique in terms of pricing and promotion and mix with a pretty aggressive consumer and Pro customer. As you think about '22, and it sounds like you think '22 kind of largely feels like the last couple of years, is your strategy the same with pricing, promotion and mix? Or do those efforts normalize a bit towards what we had seen historically? David Denton: Eric, I think they're going to be fairly consistent. Our plan is fairly consistent in '22 versus '21. And -- but I'll let Bill comment on that, too. William Boltz: Yes, Eric, it's Bill. And so as you know, over the last couple of years, we've been on this journey of getting to more of an everyday competitive price and trying to wind down what has historically been here a very high low approach to marketing and promotion. And we've very successfully been able to do that. And that's now given us the runway to continue to provide value in a number of different ways to our consumers, both through special buys, special values, unique offerings. And so that's the journey we're on and that's what we're excited about. But being able to get off of that, what historically high-low approach allows us to be in this everyday competitive price in the home improvement business and that's what we wante”
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SEC filings for LOW ↗ · Claim quote is verbatim from the 2021Q4 earnings call.