“With the program that's easier to use and understand, we're expecting greater utilization, driving repurchases and higher spend.”

In context

“ent survey, Pro's indicated that project backlogs remain healthy, but they are feeling a little less confident as might be expected, given the uncertain macro environment. Although Pro's may be a bit cautious right now, our ability to deliver mid-single-digit growth in Pro sales comp in Q1 is a reflection that our strategy is working. One highlight this quarter, we're really pleased with the successful nationwide relaunch of our Pro Loyalty Program. The updated program now called My Lowe's Pro Rewards, allows Pros to earn points from day 1 and is much more intuitive to use. Just one example. Pros only need to provide their phone number and check out, getting them back to the job site faster, and joining has never been easier with the addition of our new Spanish language enrollment option. With the program that's easier to use and understand, we're expecting greater utilization, driving repurchases and higher spend. Another way we're driving momentum is through our new technology, Workbench for our Pro sales associates. They can use this digital tracking tool to quickly identify their leads and prioritize the quotes to close. This drives both the better customer experience and greater associate productivity. As discussed earlier, our planned acquisition of ADG represents a natural step in driving pro penetration by extending our reach with a new cohort of pro customers, single and multifamily homebuilders. Turning now to our perpetual productivity improvement or PPI initiatives. In conjunction with the rollout of MyLowe's on Lowes.com for customers, we've also released MyLowe's Companion for our store associates built on the same technology. With immediate access to product details and project advice”