CLAIM #38358 · Lowe's Companies Inc (LOW) · 2025Q4 earnings call · Feb 25, 2026 · due Dec 31, 2026
“Kate, there's really no major change coming to our strategy relative to price or promotion.”
Marvin Ellison · CEO
How to check this claim
Look at: Company-wide pricing and promotional strategy (frequency/scale of promotional events and overall pricing approach), fiscal 2026 versus fiscal 2025
It came true if: No materially increased promotional intensity or discounting frequency versus fiscal 2025, as described in management commentary (i.e., promotions remain concentrated around the same tier-one events: spring, Memorial Day, Fourth of July, Labor Day, with no broad-based new discounting strategy)
Where: Management commentary on quarterly earnings calls (Q1-Q4 FY2026) and gross margin trends in quarterly income statement
In context
“mbers. We are optimistic, but we're also cautiously optimistic just because there's lots of uncertainty out there. But we are very confident that whatever the macro environment provides, we will outperform the macro. We will take share. We took share in the fourth quarter. We took share in the third quarter. We'll take share in 2026. Operator: Our next question is from the line of Kate McShane with Goldman Sachs. Katharine McShane: We wanted to drill down on the comment that you'll be investing in sales, driving initiatives for the cost-cautious customer in 2026. What could that look like? Are you looking at price investment, promotion, some combination of both? How does that compare to how you managed through that in 2025? Marvin Ellison: Kate, this is Marvin. Thank you for the question. Kate, there's really no major change coming to our strategy relative to price or promotion. We manage price on a portfolio basis in this really volatile tariff environment. We'll continue to do that. We will be very specific on what we call tier one promotional events. You know, think the launch of spring, you know, think Labor Day, Memorial Day, Fourth of July. You'll see us leaning hard on some of those time frames, but other than that, we don't plan to be more promotional than any years past. What I will tell you, and I hand it over to Bill, is that we're really excited about offering the customer value and making sure that the cost-conscious homeowner can look to Lowe's, both in-store and online, to find anything they want at a value and also find anything they want that could be more of a premium item. I'll let Bill talk about some of the things we have in store for spring”
Verify independently
SEC filings for LOW ↗ · Claim quote is verbatim from the 2025Q4 earnings call.