“And by mid-next year, we're going to have a loyalty in our top 6 markets, so I think the ability to give you a better idea of what exactly it's doing for the business, I think once we have that kind of scale and rollout, we'll be able to talk with even more specificity about it.”

In context

“tomer frequency. So, for us, that's really encouraging. I think to the broader point of what do you do with the data, we had set out earlier an aspiration where we wanted to have 40% of our customers be known customers. Today, that number is probably only about 5% of the customers where we actually know who is the customer, what did they buy, what did they buy previously. And then you can imagine all sorts of things that you're able to learn about customers and their preferences when you're able to get more and more of your transactions where you know who the customer is. And loyalty is certainly the way that you get that customer to engage and share information with you. So, for us, I think we're just getting started on it, but very optimistic about what loyalty can do to this business. And by mid-next year, we're going to have a loyalty in our top 6 markets, so I think the ability to give you a better idea of what exactly it's doing for the business, I think once we have that kind of scale and rollout, we'll be able to talk with even more specificity about it. Operator: Next question is from Dennis Geiger with UBS. Dennis Geiger : Thank you. Chris, just wondering if you could speak a bit more to the strong momentum that you've got in the U.S. and roughly how you maintain that momentum and the market share gains going forward? I know you've been asked this question coming into the year and throughout the year. And I think you've consistently suggested the momentum would continue despite having the lapse some of the strong results that you've gone up against. And you folks have done just that. So just curious if you have any additional thoughts from here about how to think about that U.S. momentum going into 22, just perhaps you're framing up some of the key existing initiatives that maybe you've already touched on. And at a high level, any kind”