“we're excited to deploy these standards in most markets across the globe over the next couple of years.”

In context

“n creative excellence with one of the most talented marketing teams in the world. Behind our marketing success is McDonald's iconic core menu. This quarter, we saw a strong performance that resulted in market share gains for both beef and chicken. Our core classics aren't just the heart of our business. They're also a central part of our growth strategy. Iconic favorites like the Big Mac, Chicken McNuggets and our world famous french fries drive almost 60% of our total business and about 75% of our food business, and we continue to make them better. We've implemented enhanced cooking procedures in new buns in over 20 markets, including Australia, Canada and Russia, that result in hotter, fresher-tasting burgers. Customers have told us that they've noticed improved taste and quality, and we're excited to deploy these standards in most markets across the globe over the next couple of years. To complement our leadership in beef, we're also focusing on growing our market share in chicken by leaning into the strength of core equities like Chicken McNuggets as well as creating the core classics of tomorrow. We've begun to make progress with new chicken sandwiches in the U.S. and many of our international markets. We've gained IEO market share in chicken in every single 1 of our top 11 markets since 2019. And after a successful pilot of McPlant in 250 restaurants in the U.K., we're excited that McPlant is now available across all of our restaurants in the U.K. and Ireland. Of course, being customer-driven is about more than just menu items. Our investments in technology and digital are paying off as our digital engine continues to make the customer experience more seamless and”