“and we expect October comp sales in the U.S. to be in the low double digits.”

In context

“t growth driver for us. Our creative excellence is making our brand not just more recognizable, but more relevant to our fans. I can confidently say that the McDonald's marketing team is truly firing on all cylinders. Earlier this month, through a collaboration with Cactus plant fleet market in the U. S., we tapped in one of the most nostalgic McDonald's experiences, enjoying a happy meal as a kid and repackaged it to make it relevant for adult fans. This promotion reengaged our fans to our core food, including Big Mac and Chicken McNuggets. It's fair to say that this sentimental experience was a success as 50% of our supply of collectibles was sold in the first four days of the promotion. These increased visits also drove the highest weekly digital transactions ever in the U.S. business, and we expect October comp sales in the U.S. to be in the low double digits. The heart of this marketing idea taps into emotional connections with our fans, adding the fun of collectibles with a relevant artist. All of these campaigns featured our core menu items and built upon our successful marketing platforms, which kept operations simple and brought our customers closer to the iconic menu items they love. Speaking of our food, as we come up with fresh spins in our classics, we're creating new craveable moments for a new generation of McDonald's fans. In Italy, we drove strong comps for the quarter as we highlighted simple yet compelling core menu items paired alongside great marketing with a Big Mac event featuring a Chicken Big Mac and a Bacon Big Mac. We're also focused on growing our business through chicken by leaning into the strength of core icons like C”