“we see the potential to add another point of chicken share by 2026, in part through an expansion of our McCrispy platform into wraps and tenders.”

In context

“deployed across more than 70 markets, including the U.S. And we're excited about the potential for growth as it deploys to nearly all markets by 2026. And as we look to build on our leadership in beef, we're addressing an unmet customer need across markets for larger high quality burgers. We're working horizontally across the system to innovate. As we test and learn, we'll be working to understand how the new offering will complement our already established burgers, like the Double QPC or the Big Tasty. We're also excited to further build on our success in chicken by continuing to in invest in bellowed icons like McNuggets and McChicken, while further scaling the emerging favourites like McCrispy and McSpicy. These four equities are the building blocks of our growing chicken business and we see the potential to add another point of chicken share by 2026, in part through an expansion of our McCrispy platform into wraps and tenders. We've made incredible progress across our 4Ds by taking the things our customers love about McDonald's from convenience to personal connections with our brand and making them even better. For example, Ready on Arrival will expand across our top six markets by the end of 2025. And while we've built one of the largest loyalty programs in the world in just a few years, over 150 million active users today represents only a fraction of our total customers. We aim to reach 250 million active users and $45 billion in annual loyalty system-wide sales by the end of 2027. And as you heard during our investor update, the world's largest restaurant company is planning to grow even faster over the next four years. We know our ambition to reach 50,000 restaurants by the end of 2027 is a compelling oppo”