“We aim to reach 250 million active users and $45 billion in annual loyalty system-wide sales by the end of 2027.”

In context

“bellowed icons like McNuggets and McChicken, while further scaling the emerging favourites like McCrispy and McSpicy. These four equities are the building blocks of our growing chicken business and we see the potential to add another point of chicken share by 2026, in part through an expansion of our McCrispy platform into wraps and tenders. We've made incredible progress across our 4Ds by taking the things our customers love about McDonald's from convenience to personal connections with our brand and making them even better. For example, Ready on Arrival will expand across our top six markets by the end of 2025. And while we've built one of the largest loyalty programs in the world in just a few years, over 150 million active users today represents only a fraction of our total customers. We aim to reach 250 million active users and $45 billion in annual loyalty system-wide sales by the end of 2027. And as you heard during our investor update, the world's largest restaurant company is planning to grow even faster over the next four years. We know our ambition to reach 50,000 restaurants by the end of 2027 is a compelling opportunity and we've done our homework. We've identified key areas with high population growth and lower store density across both our IOM and U.S. segments, and that's where we're starting. These opportunities before us in the near term are compelling, but as we plan for long-term growth and solidifying McDonald's leadership position we've introduced three new platforms that will become part of Accelerating the Arches to build on our competitive advantages, cement our place and culture, and stay one step ahead of the next generation of digital customers. This inclu”