CLAIM #39105 · McDonald’s Corporation (MCD) · 2024Q1 earnings call · Apr 30, 2024 · due Dec 31, 2024
“As I've referenced previously, we have 10 -- we plan on opening 10 restaurants.”
Chris Kempczinski · CEO
In context
“as a result of that, it's tough to get a sense of sort of what are the true kind of underlying performance expectations. As we've referenced in our Investor Day, what we're looking at for the ultimate success on this business is we've got to have a business that's driving comparable or stronger ROIC to a traditional McDonald's. There'd be no reason to be putting any capital against CosMc's unless it was neutral to accretive to building a traditional McDonald's. That's going to then be a function of what we see around both the absolute unit volumes in that concept, the margins associated with that and our ability to build these smaller-footprint restaurants at a lower cost than what we're expecting. So all of those things are things that we're going to be assessing in our test market. As I've referenced previously, we have 10 -- we plan on opening 10 restaurants. And it will be a function of unit volumes. It will be a function of margins and it will be a function of what the capital that we need to spend to get these things built. All of that will drive our overall assessment of what the ROIC potential is. Mike Cieplak: We have time for one more question from Jeff Bernstein with Barclays. Jeffrey Bernstein: Great. Just following up on the U.S. comps. I know you guys have mentioned the lower-income households and the weakness seen there and maybe some trading into food at home. Just wondering if you can maybe compare that to past slowdowns. I feel like the message has always been the benefit of the quick-service segment. Maybe you lose some on the low end, but importantly, you inherit some who trade down from above, like you said, if everyone is”
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SEC filings for MCD ↗ · Claim quote is verbatim from the 2024Q1 earnings call.