CLAIM #39106 · McDonald’s Corporation (MCD) · 2024Q2 earnings call · Jul 29, 2024 · due Dec 31, 2026
“We remain on track to have best burger deployed in nearly all markets by the end of 2026.”
Chris Kempczinski · CEO
How to check this claim
Look at: Percentage of markets with Best Burger program deployed
It came true if: Best Burger deployed in >= 90% of markets
Where: management commentary on quarterly earnings calls
In context
“our investments as needed. One area of strength is our restaurant teams who continue to execute with excellence to serve our customers and local communities, creating a better customer experience has delivered operational improvements, improved service times and increase customer satisfaction across most of our major markets. And it's this relentless focus on execution that will give customers more reasons to visit our restaurants more frequently. Leading into the power of our core menu also leads to outstanding execution in our kitchens. Our deployment of Best Burger is a great example of this. Now deployed in over 80% of markets, the training and focus on the basics ensures we deliver the gold standard product our customers expect which is driving elevated taste and quality perceptions. We remain on track to have best burger deployed in nearly all markets by the end of 2026. And as we announced late last year, we continue to innovate across our core menu to address unmet customer needs with a more satiating burger that will provide great value for money. This new burger, which we're piloting across three international markets this year, includes two beef patties perfectly layered with melting cheese, crispy toppings and a tangy McDonald's sauce. It's a quintessential McDonald's burger with a twist on our iconic familiar flavors, named The Big Arch, we plan to attest and learn through the end of the year to gather learnings before scaling more broadly internationally. We continue to have a significant opportunity for growth in chicken a category that's twice the size of beef globally and growing at a faster rate. By featuring our beloved icons like McNuggets a”
Verify independently
SEC filings for MCD ↗ · Claim quote is verbatim from the 2024Q2 earnings call.