CLAIM #39231 · McDonald’s Corporation (MCD) · 2025Q2 earnings call · Aug 6, 2025 · due Dec 31, 2025
“And then I think if you look at a little bit more texture, we certainly believe Q4 will be stronger in the U.S. business than Q3 simply because we've got that lapping of the food safety event that we worked through in Q4 last year.”
Ian Borden · CFO
In context
“. And I think as we talked about upfront, we feel very confident about the lineup of kind of marketing and menu activities that we've got planned in the U.S. business for the rest of the year. I think if you start a little bit with kind of Q2 and just the dynamics of what took place, as you'll remember, we had a really strong activation to start Q2, which was the global Minecraft activation. We ran out early but generated some really strong momentum. But I would say we saw sales moderate through Q2 as I think those headwinds kind of persisted. And I think if you think of what we talked about at the beginning of the year, we said upfront at the beginning of the year that we thought the back half of the year would be stronger than the front half of the year. I think that remains our belief. And then I think if you look at a little bit more texture, we certainly believe Q4 will be stronger in the U.S. business than Q3 simply because we've got that lapping of the food safety event that we worked through in Q4 last year. And I think if the dynamic maybe just to have as context in Q3 is we'll be lapping the start of the $5 Meal, which as Chris touched on earlier, was a really strong and probably kind of our first significant incremental effort on value and affordability in the U.S. business that worked really well. So those are a bit of dynamics. I think the headline would be we certainly feel confident about what's in our control. We've got some opportunity, as Chris touched on, that we're working towards to kind of address that value, broader value and affordability. But I think the kind of the consumer headwinds are -- we certainly expect to persist through the remainder of the year. Dexter P. Congbalay: Our next question is from David Tarantino. David E. Tarantino: I was hoping you could unpack the key”
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SEC filings for MCD ↗ · Claim quote is verbatim from the 2025Q2 earnings call.