MAAT INDEX

CLAIM #39320 · McDonald’s Corporation (MCD) · 2026Q1 earnings call · May 7, 2026 · due Dec 31, 2026

And so we expect the pressures there are going to continue.

Chris Kempczinski · CEO

PENDING
graded after results covering Dec 31, 2026 are reported

How to check this claim

Look at: Low-income consumer traffic/comparable sales trend, as described in management commentary

It came true if: Management characterizes low-income consumer spending/traffic as continuing to decline in subsequent quarterly commentary

Where: Management commentary on subsequent earnings calls (Q2/Q3/Q4 2026)

In context

very resilient spending, and that is true for our business as well, where we're seeing solid growth, good growth with higher income and also gaining share with higher income for us. On that lower income, while the declines are not as pronounced as they were maybe 6 or 12 months ago when we were talking about high single digit, the low income is absolutely still declining. I think some of that is probably due to lapping. I think also in our business, we would look and say, we think we've recaptured some of those low-income consumers because of our value program. But clearly, when you have elevated gas prices, which is the core issue that I think we're all seeing about it in the press right now, gas prices, inflation on that, that is going to disproportionately impact low-income consumers. And so we expect the pressures there are going to continue. Dexter Congbalay: Next question is from Sara Senatore with Bank of America. Sara Senatore: I wanted to go back to FIFA, the World Cup. I think you sponsored it before, obviously, so you have a good read on what it does. I think in my recollection, it was an important driver of digital adoption, but maybe not in aggregate as much a demand accelerant. So I guess 2 parts. One is, is that the right recollection? And two, given that you have loyalty now, is this an opportunity to still see the kinds of increased frequency that you have previously? I think, you've talked about kind of doubling frequency when people join loyalty. So just kind of your historical experience with FIFA and kind of what you're expecting going forward. Christopher Kempczinski: Sure. Well, we're very proud of our 30-ye

Verify independently

SEC filings for MCD · Claim quote is verbatim from the 2026Q1 earnings call.