“And I'm not going to give an exact number, but we would expect that our cake and pastry business in the coming year should double or triple and lift us up to close to a 10% market share.”

In context

“t's really the play that we're going forward through an Oreo Airy Cake in China or Cakesters here in the US or Give & Go in the fresh section or a Chipita in Europe with pre-packaged croissants for instance. So we think that there is a whole play for us there. At the moment, we're around the 3%, 4% market share of the whole category. So plenty of room to go. With that, we are already the number two player. And so that indicates how fragmented it is. The category itself has been growing quite nicely over the past three years. It is a category that exists across all markets. It covers different occasions than our typical biscuits and chocolate, so that makes it very interesting for them. And so we think with these new quality products and our brands, we can really make a significant impact. And I'm not going to give an exact number, but we would expect that our cake and pastry business in the coming year should double or triple and lift us up to close to a 10% market share. So for us, it's going to be a significant contribution to the growth of the company. David Palmer: Thank you. Operator: Our next question comes from Ken Goldman with JPMorgan. Your line is open. Kenneth Goldman: Hi. Thank you. I wanted to ask, as we look at the future charts for cocoa and sugar, you might indicate that theoretically, right, down the road, some additional pricing might be needed to offset more inflation. I appreciate you're not in a position today, right, to talk about pricing that hasn't been announced. But just conceptually, is there any reason to think that you wouldn't be able or willing to if needed, raise list prices again, especially if European elasticities, I guess, maybe aren't that bad and you're -- given your commentary about some improve or improving consumer”