“On a global basis, we're probably talking about 2% of our extra growth coming from this.”

In context

“oved in the past, that the elasticity will be limited to our opinion in chocolates in Europe. David Palmer: And a quick follow-up. Distribution growth seems to be a key driver, a growth driver for the company. I don't think I've ever heard you say how much of your organic sales growth will come from distribution expansion. But if you had to guess how many percentage points of that organic sales targets would come from that, what would you say? Dirk Van De Put: Well, roughly, you can assume, for the markets where we can drive significant numerical distribution, I'm talking about China and India, but we are now also starting to drive very hard in places like Brazil. We -- probably in those markets, you can expect that about 50% of our organic growth is driven through distribution expansion. On a global basis, we're probably talking about 2% of our extra growth coming from this. The runway of this is still quite big, to give you a few numbers. So, since 2019, we've added 1.7 million stores in China, India and Brazil. But, for instance, our biscuits are now in about 3 million of the potential 6 million stores in China, or our gum business is only in 2 million of the 6 million potential stores. In India, we've added 180,000 stores in '23. We deployed 100,000 new VISI coolers, but there is over 900 -- sorry, 9 million retail outlets. We cover directly 2 million and we have about 3 million that are indirect coverage. So we're in 5 million of the 9 million stores in India. And I can go on, on different countries. So I gave you the percentages, what it means for us. And the other message here is that the runway, the years that we can keep on doing this are quite signif”