“All that together gives us the confidence that we will see a good second half in North America.”

In context

“s Ahoy!, which is probably most affected by the -- sort of the hesitation from the lower income consumers. And then we will also launch a whole range of new smaller packs that will offer the consumer an opportunity to buy around $3 to $4 for the pack. And so we think that also will make a difference. So more promotions, smaller packs that we will offer, driving distribution, those are the solutions that we are planning for. We're already seeing benefits. Chips Ahoy! is recuperating quite nicely. Oreo and Ritz are increasing their market share. And on top of all that, we will have some very impactful activations. So we talked about Star Wars in the call here. There's another big one coming up, which I cannot yet announce, but we have some very strong activations on Oreo in the second half. All that together gives us the confidence that we will see a good second half in North America. Luca? Luca Zaramella: So, for the first half, we are broadly where we would have expected to be, quite honestly. Revenue might be a little bit softer, but strong profit will allow us to reinvest into some selective additional activities in half two to deliver profitable volume growth. I think you rightly pointed out the implied top line growth for half two which current guidance requires an acceleration. And that hinges on three main drivers. The number one driver that will impact the most is Europe that will have to return to volume growth. With disruption behind us, we feel quite good about achieving that. The team in Europe has proven consistently that they can execute very well and plans are in place to activate around big key consumers' activities like back to school and Christmas. I”