“I guess you're going to see volume and revenue turning around positively for the remainder of the year in the North American business.”

In context

“ales team is executing very well in channels that are growing fast, namely Club, but also, I would say, value. And so you are going to see a sequential improvement of the U.S. market specifically, particularly as we continue to execute well in the areas I've talked about. It is certainly a share gain plan because -- at this point in time, we don't see really the category improving much. I would also say that the ventures are delivering material growth. Besides the examples Dirk gave you, we are very pleased with Tate's, which is gaining share. And then as we said, the bars, including Clif, are really delivering share growth. And for instance, [ Ritz ] bar continues to grow close to double digits. So there are quite a few things that we feel are working well. We are investing in those. And I guess you're going to see volume and revenue turning around positively for the remainder of the year in the North American business. I omitted to talk about Canada, which in the big scheme of things, maybe is not the biggest, but they had a terrific Q1 as well. So hopeful that Canada will continue growing as well. Operator: We'll move next to John Baumgartner with Mizuho Securities. John Baumgartner: Wondering if you could elaborate a little bit on the supply chain program in North America biscuits that was touched on at CAGNY. I'm curious, over the past 10, 15 years, you've already consolidated manufacturing. You had the big modernization at the time of the spin-off from Kraft. What -- I guess, what does this new modernization entail resulting growth opportunities, route to market changes from here? How do we think about the opportunities there? Luca Zaramella: Yes. No, thank you for the question. I would start by say”