“On the $10 billion impact, we shared our estimated $10 billion impact on ATT last quarter to give a sense of the order of magnitude, and we believe it's still to be that order of magnitude on the expected impact.”

In context

“o we think we’ve got a response that we’re building into the new environment, and we’re optimistic about the future. Operator: Our next question is from Justin Post with Bank of America. Please go ahead. Justin Post: Great. Thanks. Dave, maybe I can follow on. You gave an outlook for maybe $10 billion headwind this year. Is it fair to assume a decent chunk of that in Q1 and when you lap that in Q4, you could see progress? And then I think there is a lot of concern for the social companies on Apple 16 potential changes with IP addresses and other factors. In the past, you’ve been able to call out potential headwinds. In the future, I’m wondering if you have – if you can say anything about iOS 16 or how you’re thinking about potential future Apple changes? Thank you. Dave Wehner: Yes, sure. On the $10 billion impact, we shared our estimated $10 billion impact on ATT last quarter to give a sense of the order of magnitude, and we believe it’s still to be that order of magnitude on the expected impact. It’s not a precise point estimate and we don’t plan to update it. Also worth noting, it’s – that’s not a – it’s not a lapping. There was an impact from ATT in the second half of last year as well. So that’s not a – all in the increment. There was an impact last year. Also beyond ATT, we expect to see additional targeting and measurement headwinds from iOS 15 and other regulatory changes. I don’t think we have anything at this point to share about 16. And then I think also, Justin, you asked about sort of the second half, we would expect the growth rate in Q3 to be modestly higher than the Q2 rate since we will be lapping the first full quarter impact of ATT in Q3, but there’s obviously a lot of uncertainty baked into our Q2 outlook, and that implies uncertainty in the second half as well.”