“Also beyond ATT, we expect to see additional targeting and measurement headwinds from iOS 15 and other regulatory changes.”

In context

“al companies on Apple 16 potential changes with IP addresses and other factors. In the past, you’ve been able to call out potential headwinds. In the future, I’m wondering if you have – if you can say anything about iOS 16 or how you’re thinking about potential future Apple changes? Thank you. Dave Wehner: Yes, sure. On the $10 billion impact, we shared our estimated $10 billion impact on ATT last quarter to give a sense of the order of magnitude, and we believe it’s still to be that order of magnitude on the expected impact. It’s not a precise point estimate and we don’t plan to update it. Also worth noting, it’s – that’s not a – it’s not a lapping. There was an impact from ATT in the second half of last year as well. So that’s not a – all in the increment. There was an impact last year. Also beyond ATT, we expect to see additional targeting and measurement headwinds from iOS 15 and other regulatory changes. I don’t think we have anything at this point to share about 16. And then I think also, Justin, you asked about sort of the second half, we would expect the growth rate in Q3 to be modestly higher than the Q2 rate since we will be lapping the first full quarter impact of ATT in Q3, but there’s obviously a lot of uncertainty baked into our Q2 outlook, and that implies uncertainty in the second half as well. Operator: Our next question is from Doug Anmuth with JPMorgan. Please go ahead. Doug Anmuth: Thanks for taking the questions. First for Mark, just curious as AI curation of content takes over from social cues, I was hoping you could talk about what some of the biggest changes will be to the user experience and then perhaps monetization as well long-term? And then second, in terms of Reel”