“We do expect this component of our CapEx spend to become more efficient over time and we are actively looking for more efficiencies there.”

In context

“act that Reels has on the business, specifically on the engagement front. Susan Li: And on your second question about the CapEx guide, I would really think about our CapEx investment as kind of the AI and non-AI components. On the AI side, which really is driving all of the CapEx growth in 2023, we will be pacing that future investment on the basis of the returns that we’re able to see and measure. So frankly, we’re hopeful that there will be a big opportunity to invest more here because we expect that this will be a high ROI area of investment for us. On the non-AI side, a lot of that spend is in ongoing investments on our data center footprint where we had stepped up our investment in recent years to build sort of ahead of our anticipated capacity needs, and that work continues in 2023. We do expect this component of our CapEx spend to become more efficient over time and we are actively looking for more efficiencies there. So I don’t know that we are benchmarking to an exact number on the combination of those two things. The future intensity, I think, is going to depend on the returns that we generate through those increased AI investments. Mark Zuckerberg: Yes. And maybe I’ll just add some color on how I’m seeing this, too, just because the Reels and discovery engine work is such a big part of what we’re spending our time and energy on right now. I think there are two comparisons to the things that we’ve done in the past year that are worth anchoring on. For Reels monetization specifically, any time we’ve had a new format, like when we added Stories or even before that when we were primarily on desktop and we shifted to mobile feed, we sort of had this dynamic where we focused on increasing engagement and”