“So we'll be expanding these tests over the coming months, and we'll continue to take our time here to get it right before we make it more broadly available.”

In context

“'re continuing to work to make those more performant for advertisers to create more personalized ads at scale. The longer-term piece here is around business AIs. We have been testing the ability for businesses to set up AIs for business messaging that represent them in chats with customers, starting by supporting shopping use cases such as responding to people asking for more information on a product or its availability. So this is very, very early. We've been testing this with a handful of businesses on Messenger and WhatsApp, and we're hearing good feedback with businesses saying that the AIs have saved them significant time while customer -- consumers noted more timely response times. And we're also learning a lot from these tests to make these AIs more performant over time as well. So we'll be expanding these tests over the coming months, and we'll continue to take our time here to get it right before we make it more broadly available. Operator: Your next question comes from the line of Mark Shmulik from Bernstein Research. Mark Shmulik: I guess back to that product playbook that we talked about a few times, with kind of Reels now such a large share of kind of time spent on Instagram and Facebook, how do we think about the next leg of kind of monetization growth from here? In particular, as we kind of get back to kind of shopping on platform or other ways to monetize, any color there on the road map kind of just beyond ad insertion from here? And then, Susan, just on the ad market, in particular, previously, we heard a lot about kind of Chinese-based advertiser contribution. Any color you could share there on kind of how that spend is trending? Susan Li: Sure. Thanks, Mark. So Reels revenue continued to grow acros”