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CLAIM #41775 · Meta Platforms Inc. (META) · 2024Q1 earnings call · Apr 24, 2024 · due Dec 31, 2024

And we also expect that we will continue to drive ads performance gains and continue to make our ads sort of more effective and deliver increasing value to advertisers.

Susan Li · CFO

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versus commitment · official band 5 percent
Committed
we expect that we will continue to drive ads performance gains and continue to make our ads sort of more effective and deliver increasing value to advertisers
Reported
we've already seen a 2% to 4% increase in conversions based on testing within selected segments

In context

and ambition have just grown quite a bit, and I think that this is just going to end up being quite an important set of products for us. So it was already going to be. Now I think it has the potential to be even more important. Susan Li: And I can take that second question, Doug. So we aren't giving full year 2024 guidance. And obviously, our revenue for the full year will be influenced by many factors, including macro conditions and things that are harder to predict the further out you go. And of course, over the course of 2024, we will also be lapping periods of increasingly strong demand. With that said, we expect to see good opportunities to continue growing engagement across our products, driven by the investments we made in AI-based content recommendations, our ongoing video work. And we also expect that we will continue to drive ads performance gains and continue to make our ads sort of more effective and deliver increasing value to advertisers. One thing I'd share, for example, is that we actually grew conversions at a faster rate than we grew impressions over the course of this quarter. So we are -- we're expecting to -- which basically suggests that our conversion grade is growing and is one of the ways in which our ads are becoming more performant. So I feel like there's a lot of opportunity for us, both with our organic engagement growth and with continuing to make the ads better and to continue driving more results for advertisers. Operator: Your next question comes from the line of Justin Post from Bank of America. Justin Post: First on the CapEx, mostly, you're kind of talking about an investment cycle here. Is there any way you could kind of use some of the metaverse spend over into AI? Are they converging and kind

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SEC filings for META · Claim quote is verbatim from the 2024Q1 earnings call.