“We see continued opportunities to drive video growth in 2025 through ongoing optimizations to our ranking systems.”

In context

“enses were $6 billion, up 6% year-over-year, driven primarily by higher infrastructure costs and employee compensation, partially offset by lower restructuring costs. Reality Labs operating loss was $5 billion. Turning now to the business outlook. There are two primary factors that drive our revenue performance: our ability to deliver engaging experiences for our community, and our effectiveness at monetizing that engagement over time. On the first, daily actives continue to grow across Facebook, Instagram and WhatsApp year-over-year, both globally and in the United States. In Q4, global video time grew at double-digit percentages year-over-year on Instagram, and we’re seeing particular strength in the U.S. on Facebook, where video time spent was also up double-digit rates year-over-year. We see continued opportunities to drive video growth in 2025 through ongoing optimizations to our ranking systems. We’re also making several product bets that are focused on setting up our platforms for longer-term success. Creators are one of our central focuses. On Instagram, we continue to prioritize original posts in recommendations to help smaller creators get discovered. We also want to ensure creators have a place to experiment with their content, so we introduced a new feature in Q4 that allows creators to first share a Reel with people who don’t follow them. This allows them to test content and see what performs best before deciding to share it with their followers, and also helps introduce them to entirely new audiences. Creative tools is another area we’re investing in. In the coming weeks, we’ll launch a new standalone app called Edits that provides a full suite of creative tools to make i”