CLAIM #41865 · Meta Platforms Inc. (META) · 2024Q4 earnings call · Jan 29, 2025 · due Dec 31, 2025
“We generally expect that we are going to be able to deliver ongoing ad performance improvements through a lot of the ongoing work that we're doing across our monetization road map and that will have the sort of effect of benefiting pricing overall.”
Susan Li · CFO
CANNOT_DETERMINE
versus commitment · official band 5 percent
Committed
We generally expect that we are going to be able to deliver ongoing ad performance improvements... that will have the sort of effect of benefiting pricing overall.
Reported
The average price per ad increased 6% year over year, benefiting from increased advertiser demand largely driven by improved ad performance.
Verify independently
SEC filings for META ↗ · Claim quote is verbatim from the 2024Q4 earnings call.