“I think the numbers make it so that for the next couple of years, ads are going to be by far the important driver of growth in our business.”

In context

“ica. Please go ahead. Justin Post: Great. A couple, maybe one for Mark and one for Susan. It just seems like you're going to have a tremendous amount of capacity. How do you think about expanding your opportunities beyond ads? Things like subscriptions or licensing cloud models. Just with all the interesting things you're building. I don't expect any product announcements. But can you do things beyond ads? And then for Susan, it's really interesting to see the acceleration even ex FX and advertising. I'm just wondering if you're seeing a general acceleration in e-commerce activity. Where do you think the dollars are coming from? And is the entire Internet ecosystem accelerating? I'm just wondering your thoughts on that. Mark Elliot Zuckerberg: So, yes, we are focused on things beyond ads. I think the numbers make it so that for the next couple of years, ads are going to be by far the important driver of growth in our business. So that's why as we're working on this, we have a balance of new things that we're trying to do while also investing very heavily in making sure that all of the work that we're doing in AI improves both the quality and business performance of the core apps and businesses that we run there. But yeah. I mean, we'll have more to share on that. But, I mean, all these things, even if they scale very quickly, are going to take some time to be meaningful at the scale of what the ads business is and while we're doing that, we're just very focused on also delivering more value to businesses and more quality in the apps that we run ads at. Susan Li: Justin, on your second question, we saw healthy year-over-year growth across all verticals in Q4 with the exception of politics as we lap the US presid”