“Now as we introduce the video model, which we expect to have in market early next year, that's going to create an opportunity to further tier our creative cloud offerings.”

In context

“ed remarks. And that's really a function of the investments we've made in creating the broadest set of models. We've talked about imaging vector design in the past. We now have video and audio in beta form as well. And the foundational difference between what we do and what everyone else does in the market really comes down to three things. One is commercially safe, the way we train the models. Two is the incredible control we bake into the model. Three is the integration that we make with these models into our products. Increasingly, of course, CC flagship applications, but also in Express and Lightroom and these kinds of applications, but also in Anil's DX products as well. So that set of things is a critical part of the foundation and an adorable differentiator for us as we go forward. Now as we introduce the video model, which we expect to have in market early next year, that's going to create an opportunity to further tier our creative cloud offerings. As you surely understand, video generation is a much higher value activity than image generation. And as a result, it gives us the ability to start to tier creative cloud more actively there. In addition to that, we introduced this year, we introduced Fireflies services. That's been off to a great start. We have a lot of customers that are using that. A couple we talked about on the call include Tapestry. They're using it for scaled content production. Pepsi, for their Gatorade brand, is enabling their customers to personalize any merchandise that they are buying, in particular, starting with Gatorade bottles. And these have been very, very productive for them, and we are seeing this leveraged by a host of other companies for everything from localization at scale to personalization at sca”