CLAIM #42692 · 3M Company (MMM) · 2025Q4 earnings call · Jan 20, 2026 · due Dec 31, 2026
“with a little bit of consumer recovery, you will see that coming through in a CBG business this year.”
William Brown · CEO
How to check this claim
Look at: CBG (Consumer Business Group) segment organic sales growth and/or margin performance, fiscal year 2026
It came true if: CBG organic sales growth > 0% and/or full-year segment margin higher than fiscal 2025 reported figure
Where: Company segment reporting (10-K / quarterly earnings releases, CBG segment disclosures)
In context
“it mostly just the increased advertising promos that you talked about? And can you talk about your confidence level? And growing consumer margin or at least holding up in '26? Bill Brown: Yeah. So good question. It was the promos and discounts that were offered. I think for the whole year, we did very well. We were up 130 basis points. We were down 110 in the fourth quarter. But again, for the year, good. The team is doing an excellent job of focusing on the priority brands and appropriately investing in Admir's, the NPI launches in CBG were really good, up double year over year. And I would expect margin growth as we get into 2026 as well as a really level out the business. So I feel pretty good about the structure that we have in place in CBG and the strategy that is being executed. And with a little bit of consumer recovery, you will see that coming through in a CBG business this year. So I appreciate that question. Thank you. Andy Kaplowitz: Thanks, Bill. Operator: This concludes the question and answer portion of our conference call. I will now turn the call back over to Bill Brown for some closing comments. Bill Brown: Well, thank you, everybody, for joining again today. And thanks to all of the 3Mers for their efforts, for their dedication, in executing against our priorities and delivering value to both our customers as well as our shareholders. Thank you and have a good day. Operator: Ladies and gentlemen, that does conclude today's conference call. We thank you for your participation and ask that you please disconnect your line.”
Verify independently
SEC filings for MMM ↗ · Claim quote is verbatim from the 2025Q4 earnings call.