“So we feel pretty good this year. We think we will be about $450 million above macro in the full year.”

In context

“effectiveness, you know, better performance at the front end, you know, pricing governance, You know, we are we are pushing a lot with our channel partners, joint business plans, cross selling is much better. And on loyalty, we are getting better on attrition. We have been tracking this very carefully over the last couple of years. We have seen about 200 basis points of improvement in attrition primarily coming out of our SIBG business. Which would take some time for that to turn, but it is starting to turn. it is still too high. But it is actually making some good improvements here. As we look to the back half of the year, we do see the innovation engine contributing even more in the back half and in fact, greater into 2027. Based on just the momentum that we happen to be building here. So we feel pretty good this year. We think we will be about $450 million above macro in the full year. Little bit better than we thought last quarter $340, $350. And that is largely on the back of good commercial excellence but the machine churning faster on innovation. So all good signs and, you know, we are we are very pleased with the performance in the quarter and we expect our momentum continue. Great. And then maybe just unrelated, follow-up for Anurag. Anurag Maheshwari: Madison not included in the guide, although it is closed. Is there some peculiarity we need to work through before we dial this in? Just curious on why that was not included and we are looking at the lower tax rate for the year? Thanks. Great. Well, thanks for the question, Jeffrey. We just wanted to provide an apple to apple guidance from our last earning call. So that we can see how our organic performance has imp”