“Helix is focused on strategically investing behind this brand as their [effort] (ph) grows and continues to expect profitability in 2025.”

In context

“oral tobacco volumes over the past six months. Oral Nicotine Pouch just grew 8.4 share points year-over-year and now represents 29.1% of the total U.S. Oral Tobacco Category. In the second quarter, on! reported shipment volume increased nearly 50% versus the year-ago period and on! retail share of oral tobacco increased 5% sequentially, reaching 7 share points in the second quarter. This represents a growth rate of almost 45% year-over-year and it’s the 15th consecutive quarter of on! share growth. Helix delivered these impressive results while growing on! retail price [17%] (ph) versus the year-ago period. We believe on!’s ability to continue growth share while effectively reducing its promotional investments demonstrates the strength of its product portfolio and growing brand equity. Helix is focused on strategically investing behind this brand as their [effort] (ph) grows and continues to expect profitability in 2025. In September, our teams plan to begin an international test of on! PLUS. Our new tobacco-derived nicotine wet pouch product that features an optimized long lasting flavor system and a proprietary soft feel material. But the product will be available via e-commerce in Sweden, where our teams plan to take a disciplined approach to gain learnings that can inform a future U.S. launch. We are excited about on! PLUS and believe consumers will be too. While a small sample size, our early research indicates about three out of four dippers and nicotine pouch consumers and [inaudible] prefer on! PLUS over [Indiscernible] basis. We are on track to file our PMTA for on! PLUS in the first half of next year. Let’s now move to our core Tobacco businesses. In the second quarter, cigarette industry volu”